ArtCircus Personal Brand Publishing.
From websites and photography to purposeful content, I help professionals clarify their message and present themselves online with confidence, credibility, and authority.
It’s time to shine your light.
Your work has evolved, but your website, photography, and written content may no longer reflect who you are or how you help people today.
Even if you’re showing up in Google, your brand may be misunderstood, misinterpreted, or worse, overlooked. You may sense something is off, not because you’re doing the wrong work, but because your brand is no longer telling your story.
In my experience, this isn’t just a marketing problem. It’s a clarity problem.
Through ArtCircus Personal Brand Publishing, I help you articulate what you do, who you help, and why it matters — visually, verbally, and digitally — in a way that feels aligned, credible, and true.
This is inside-out work. Thoughtful. Inspiring. Practical. Human.
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I’m Shane O’Brien, a brand strategist, publisher, counsellor, and founder of ArtCircus. I have over two decades’ experience working with creative professionals and service-based businesses.
In the past, I led creative teams and owned a marketing agency. Today, I work differently; intentionally, personally and selectively.
I combine deep listening, strategic thinking, creative craft, and a genuine respect for the person behind the brand. I help you express who you are clearly, credibly, and authentically.
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Often working one-on-one, I listen first, then shape a clear, authentic expression of your work.
I blend insight, strategy, and creative direction so your presence feels true, confident, and considered. Something very you.
I take on a small number of clients at a time to ensure thoughtful, personalised guidance.
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I work with professionals whose name, reputation, or expertise is the brand. This is often lawyers, consultants, creatives, and service-based business owners.
I work well with people who value clarity, intentionality, and presence over trends or volume — those ready to evolve how they show up.
How I can help you be seen
Personal Brand strategy and direction
Helping to clarify your message, positioning, and voice, so your brand feels grounded, intentional, and unmistakably yours. This guides every visual and digital decision that follows.
Refreshed website and digital presence
I can redesign or refine your website to feel current, credible, and easy to navigate. It’s all about helping potential clients understand you quickly and find you easily online.
Brand content creation that delivers results
From photography to written content, I create assets that build trust, improve visibility, and communicate your value clearly. No jargon, fluff, or forced marketing language here.
Memorable brand activation
Bring well-connected, I can help you bring your refreshed brand into the world through thoughtful launches, updates, or moments of visibility that feel aligned, confident, and genuinely you.
Past Projects
Over my 20+ year career, I’ve helped countless professional service brands clarify their message, modernise their websites, and strengthen visibility. No matter who you are, I believe your digital presence deserves to feel credible, human, and aligned with your reputation.
Client
Abbotts & Co. Lawyers
Project
Brand strategy, brand identity, website, photography, blogs
Project
Brand identity, website, branded collateral
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Johnston Goldsmith Consulting
Client
Coffs Coast, City of Coffs Harbour
Project
Brand photography
“Shane's work as a designer is exceptional, beautifully crafted and a joy to see when finished - much like a piece of art.”
Narinder Kaur | Global Head of Project Management, Orchard Group
“Shane has a skilled eye for design and will work tirelessly to achieve the best result. He is always happy to collaborate and he's very easy to work with.”
Jillian Lewis | Communications Officer, Randwick City Council
Book an Appointment
If your brand feels out of step with who you are now, let’s talk.
Book a relaxed, no-pressure conversation (preferably over coffee) to explore whether a focused brand reset is right for you.
ArtCircus — Personal Brand Publishing
Know your brand. Shine your light.